Cole-TAC, LLC is a tactical accessory manufacturer founded in 2015. Cole-TAC was in need of a website re-design to help improve their e-commerce store’s conversion rate, as well as search engine optimization services to increase traffic, and a custom product builder for their customizable suppressor cover products.
Custom E-Commerce Website Design
After implementing a refreshed design, Cole-TAC went from a company that sells soft goods to a well branded New Hampshire, USA-based company with a website that represents their products’ quality. This was no small operation when we started working with them, but since putting the website in place and moving them off of Shopify, we have helped them to focus more on their company while the website does some of the heavy lifting for them, all while helping them with their production flow.
We started helping Cole-TAC in 2016. In the time they have been with us, they have had less downtime than the leading web host guarantee for SLA downtime. That’s pretty good right? We take pride in being best in class for web design, SEO and general e-commerce store operations for customers in New Hampshire and all over the country.
Search Engine Optimization
Since starting SEO services for Cole-TAC we have increased their traffic from Google by 25% year-over-year. This may sound small but this is good traffic coming from very relevant sources. While traffic has gone up 25%, the revenue contribution from Google has gone up by 57%. The conversion rate from Google traffic has gone up 16.79%. Simply put, out of every 100 people getting to the site 16 out of each 100 people visiting the site who were not making a purchase before are now spending money. Even better, 25% more people are going there!
Putting the right tools in place to retain business from customers you already have is crucial. We devised a plan to do just this and the end result was amazing. We deployed abandoned cart email services and customer review requests and have generated over $23,000 in sales from people who otherwise may never have made a purchase. The best part is… this isn’t a lifetime number–it is for just two fiscal quarters of business. Who couldn’t use an extra $46,000 a year?
Looking for a free quote or just looking for some experienced business advice? Just fill out the form below and we will get back to you as soon as we can! If you are looking for immediate help, feel free to contact the owner with the information below.
Contact the owner
Josh Eastman: (603) 738-3174