A HELPFUL GUIDE FOR

Email Campaign Requests

We’ve put together this helpful guide for submitting email campaign and automation requests. These guidelines are put in place to process your request as efficiently as possible. In this guide, we will go over turn around times, approval flows, and important information to include on your requests.

2 BUSINESS DAYS

Please be aware that our turn around time for email campaign and automation requests is 2 business days (48 hours from the time of receiving the initial complete request.)  This gives us time to create graphics, build the email, perform internal testing, and make any subsequent changes. 

We always do our best to accommodate all submissions that we receive within the requested timeline. Delays in responsiveness, approvals, and high volume seasons (Black Friday) may result in adjusted turn around times.

OFFICE HOURS:

Monday through Friday

9:30am to 5:30pm EST

SENDING CONTENT

There are 2 ways to send content when submitting an email campaign or automation requests to the help desk. Attach your content directly to your ticket submission OR share a folder of assets with us (google drive, dropbox, etc.)

If you do not have an internal file storage system that you can share, we can set up a google drive folder for you to upload content directly to.

GRANT DRIVE PERMISSIONS TO:

leanne@beyondthebrandmedia.com
michelle@beyondthebrandmedia.com
corinne@beyondthebrandmedia.com
sam@beyondthebrandmedia.com
levi@beyondthebrandmedia.com

DESIRED DATE & TIME OF EMAIL CAMPAIGN

If there is a specific date and time that you would like your blast to go out, please let us know. We always do our best to accommodate request timelines.

TARGETING

Do you have a specific email list you would like this campaign to go out to? Maybe you’d like to target customers that have placed a certain amount or orders or spent a specific dollar amount. Let us know what you would like to achieve and we can take a look at the best targeting options for you.

FEATURED PRODUCT NAMES OR LINKS

If your goal is to market specific products, we ask that you submit your requests with the product names or links. That way, we can find them in your store catalog. We recommend listing up to 12 products within an email campaign.

FEATURED PRODUCT CATEGORIES

If you would like a call to action focusing on specific categories from your store, please submit your request with the category names or links.

PROMOTION & SALES

If you would like to run a sale or discount code, we ask for the following information:

– Promo Type (Sale or Coupon)
– Promo Offer (Example: 20% Off All Accessories)
– Promo Start Date
– Promo Expiration Date
– Promo Exclusions (Are there any items that should be excluded from the sale or discount?)

NEWSLETTER COPY

If you have any specific sales copy, news, or educational information that you would like featured in the email, please send us over the information and we will make sure to include it.

PHOTOGRAPHY & VIDEOGRAPHY

By default, we use imagery that is featured on your website. If you have a photo library or specific images that you would like us to have access to, please send that over to us in your request.

To feature embedded videos within an email, we recommend they are uploaded on either YouTube or Vimeo.

ADDITIONAL INFORMATION

Is there anything else you would like us to know or feature in your request? Let us know!

SENDING TO OUR HELP DESK

We ask that all email campaign and automation requests are submitted through our help desk ticketing system. This process is in place so that each team member has access to your request.

Shortly after submitting your request, a team member will follow up to let you know that your request has been received.

Please submit all requests to the following email address:
helpdesk@beyondthebrandmedia.com

SUBMIT MY REQUEST

How it works

Process & Approval Flow

Here’s a brief overview of our ticket submission process and approval flow for email campaigns and automations. Use this chart as a guide to see what step you are in and what’s next!

1

Request Submission

You send in your email campaign or automation request to our help desk.

2

Request Verification

We respond to the ticket and let you know the request has been received.

3

Crafting Your Email

We will work through your request, carefully reviewing your submission to craft your email.

4

Email Review

Once your email is created, we will send a test over for review. We’ll also let you know in your submission ticket, that your request is ready.

5

Request Changes

If you have any feedback or changes, respond to the ticket and let us know. We’ll work through making those changes and follow up with an updated test email.

6

Email Approval

We ask that our clients approve all emails before we send out any campaigns or automations. Once we receive your email approval, we are ready to schedule it or go live!

7

Confirmation

We take the final steps needed to go live with your email campaign. Then we’ll respond to the ticket with verification that your request has been completed.

Design Team Directory

Our team of in-house designers are here to help you bring your vision to life.  Need some
assistance? Reach out to us!

Leanne P.

CREATIVE DIRECTOR
Head of the Design Department

EMAIL: leanne@beyondthebrandmedia.com
PHONE: (603)506-6854 Ext. 103

Sam M.

GRAPHIC DESIGNER
Web Design & Branding

EMAIL: sam@beyondthebrandmedia.com
PHONE: (603)506-6854 Ext. 102

Levi M.

GRAPHIC DESIGNER
Web Design & Branding

EMAIL: levi@beyondthebrandmedia.com
PHONE: (603)506-6854 Ext. 106

Michelle L.

EMAIL MARKETING SPECIALIST
Email Campaigns, Automations, & Strategy

EMAIL: michelle@beyondthebrandmedia.com
PHONE: (603)506-6854 Ext. 105

Corinne O.

GRAPHIC DESIGNER
Email Marketing & Design Requests

EMAIL: corinne@beyondthebrandmedia.com
PHONE: (603)506-6854 Ext. 109

READY TO CRAFT YOUR CAMPAIGN?

Submit Your Request

PLEASE SUBMIT ALL REQUESTS TO:
helpdesk@beyondthebrandmedia.com

OFFICE HOURS:

Monday through Friday

9:30am to 5:30pm

HOLIDAY OBSERVANCES

Beyond the Brand Media is closed for the following holidays:

– Memorial Day

– Independence Day

– Labor Day

– Thanksgiving Day

– Christmas Day

– New Years Day