Your business’s website looks great—so why is it losing you customers? While a website might look good on the surface, there are other important factors behind the scenes that play a big role in how successful your website is at maintaining and gaining customers. In this article, we will discuss some ways you can improve your website, thereby keeping your current customers happy, while attracting some new ones as well.
A slow, clunky website is never an inviting way to do business. In fact, there is a standard practice among web designers called the “5 Second Rule”, which is the notion that it only takes a user about 5 seconds to look at your website and decide whether or not your business is right for them. If your website takes 5 seconds (or longer) to load, then you are throwing away a lot of potential customers without even having them see your website. To fix a slow website, there are a lot of options you can take: use a CDN, install a caching plugging, serve scaled images, and a lot more.
To learn more about optimizing your website, read our blog post on the subject here.
As a business, you should have a list of actions that you want your website’s visitors to perform whenever they visit. For example, if you want your users to join a mailing list, purchase a product, or share your website on social media, then these actions should be easily accessible on your website at all times. These actions are also referred to as “conversions” in the world of Search Engine Optimization (SEO). If your website’s sessions are not resulting in conversions, then click here to read up on how to increase your conversion rate.
If your website is an eCommerce site, then you may also have issues with abandoned carts. Abandoned carts are shopping carts that were filled out on your website, but which never resulted in a transaction. Setting up abandoned cart emails is a great way for eCommerce websites to increase their conversion rate.
Your website can look and perform great, but if the content is lacking, your website can still drive potential customers away. One of any successful website’s main goals should be to sell your business to its users in a limited amount of time. To accomplish this, ensuring that your website’s content is accurate, accessible, meaningful, and engaging can go a long way toward bringing in new customers. To better understand how to write content that will engage your users, you might consider using Google Analytics to look at the key demographics of your user-base. By using applicable keywords in your content, you can also reach customers that you might not have been able to reach before.
If you think your website is losing you customers, we can fix it for you. We have 8+ years of experience creating profitable business websites. To learn more about how we can help, contact us today!