In eCommerce, the term “abandoned cart” simply refers to when a user places items in their cart, but then leaves the website without purchasing them. This is a common practice in certain industries, where users will go to multiple online stores, add similar products to their cart, and then calculate the difference between the totals in an effort to get the best deal. Other times, users will simply change their mind upon seeing the price of the items in the cart, or perhaps do not see an adequate shipping option, or would prefer not to create an account altogether. And then there are times where a user will leave the items in their cart with the intention of coming back and completing the transaction later.
Regardless of why the user abandoned their cart, it is common practice now to send an “abandoned cart email” to the user. This email lets the user know they have not completed their purchase, shows them the abandoned items in their cart, and provides a link to get back to their cart. These emails also usually provide contact information in case the user has any questions or concerns.
There are plenty of options out there when it comes to abandoned cart emails. WordPress has a host of options available, several of which integrate with popular e-Commerce platform WooCommerce.
With the right subject line and a strong call-to-action, you could see a noticeable boost in sales due to the integration of abandoned cart emails. If you would like to learn more about how we can help you set up abandoned cart emails for your eCommerce website, contact us here. We are always eager to help!